Lead Magnets and The Wizard of Oz

Lead Magnets and The Wizard of Oz

Over the last six months, I did a bit of an experiment. As I was looking more and more deeply at the email marketing efforts of businesses across a variety of verticals, I decided to sign up for every lead magnet that I saw. Basically, if there was something I thought...
Who Cares About Email Marketing

Who Cares About Email Marketing

Who Cares About Email Marketing? Who actually cares about email marketing? I mean, why bother? No one wants to get emails anymore. People just delete emails as soon as they see them if they see them at all.  Email marketing sucks.  Actually, no.  What sucks is that...